COLONY BRANDS
While working as a fashion & apparel design intern at Colony Brands Inc., I’ve created numerous designs for our in house brands, Ashro and Midnight Velvet. Both brands appeal to the mature female customer who likes to dress with boldness and elegance. In my role at Colony, I have worked with under the guidance of our house merchandizers and design team to develop looks that resonate with the cultural tastes and fashion preferences of our women. Our designs lean into a type of dressyness appreciated by our older customer, harkening to a bygone era when every time leaving the house was an occasion to dress up.
Currently under manufacture, these products will be available to consumers by the end of 2025. A sampling of the tech packs I designed to communicate construction details with our manufacturing partners can be seen in the slideshow below.