Founded in Cape Town in 2005, just over a decade into South Africa’s democratic era, Ginger Mary embodies a contemporary Afrocentric aesthetic. Known for its vibrant prints, earthy tones, and fluid silhouettes, the brand celebrates African beauty, blending traditional elements with global fashion trends for a style-conscious, culturally rooted audience.

When I designed the collection for Ginger Mary in 2023, the brand was seeking revitalization and to expand the diversity of its customer base. I was brought on as an independent contractor through.a partner of TTruworths, a major South African retailer with a significant presence across Africa. Truworths operates around 728 stores in South Africa and has an additional 49 stores in other African countries, making it one of the continent's largest fashion retailers.

In this role, I infused Ginger Mary with fresh creative energy by crafting a collection designed for the modern, style-conscious woman who values sustainability and transseasonality. By balancing the brand’s rich Afrocentric heritage with contemporary trends, I introduced pieces that felt both authentic and current, strengthening Ginger Mary’s core appeal while attracting new, eco-conscious customers.

Working alongside Truworths' extensive retail network, this collection sought to establish Ginger Mary not only as a reflection of African cultural heritage but also as a modern brand at the forefront of sustainable fashion in Africa’s growing retail landscape.